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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2005.Edition: 7th edDescription: xxv, 578 p. : ill. ; 27 cmISBN:
  • 0072864877 (alk. paper)
  • 0071111778 (international : alk. paper)
Subject(s): DDC classification:
  • 658.8/342 22 PET
LOC classification:
  • HF5415.3 .P468 2005
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books KING CEASOR UNIVERSITY LIBRARY Reserve Section Non-fiction 658.8/342 PET (Browse shelf(Opens below)) Available 3736

Various multi-media instructional materials are available to supplement the text.

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