Normal view MARC view ISBD view

Consumer behavior and marketing strategy / (Record no. 35988)

MARC details
000 -LEADER
fixed length control field	01433cam a22003494a 4500
001 - CONTROL NUMBER
control field	13445852
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20231005152217.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	031230s2005 nyua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2003071083
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072864877 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071111778 (international : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
--	Acopesa
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.3
Item number	.P468 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/342
Edition number	22
Item number	PET
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Peter, J. Paul.
245 10 - TITLE STATEMENT
Title	Consumer behavior and marketing strategy /
Remainder of title	J. Paul Peter, Jerry C. Olson.
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 578 p. :
Other physical details	ill. ;
Dimensions	27 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note	Various multi-media instructional materials are available to supplement the text.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Olson, Jerry C.
Fuller form of name	(Jerry Corrie),
Dates associated with a name	1944-
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Publisher description
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/description/mh051/2003071083.html">http://www.loc.gov/catdir/description/mh051/2003071083.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/toc/mh041/2003071083.html">http://www.loc.gov/catdir/toc/mh041/2003071083.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Contributor biographical information
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html">http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ocip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Non-fiction	KING CEASOR UNIVERSITY LIBRARY	KING CEASOR UNIVERSITY LIBRARY	Reserve Section	10/05/2023		658.8/342 PET	3736	10/05/2023	10/05/2023	Books