Marketing: Because Everyone is a Marketer /

By:

Hunt, C. Shane [Author.]

Contributor(s):

Material type:

TextPublication details: United States. McGraw Hill, 2024.Edition: 4 edDescription: xxxvii, 616 p. ; ill. col. , 22 x 27 cm . Includes IndexISBN:

9781266269189

DDC classification:

22 ed. 658.8 HUN

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	KING CEASOR UNIVERSITY LIBRARY Reserve Section		Non-fiction		658.8 HUN (Browse shelf(Opens below))				1	Available			4044
	Books	KING CEASOR UNIVERSITY LIBRARY Reserve Section		Non-fiction		658.8 HUN (Browse shelf(Opens below))				2	Available			4073

Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.

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