Marketing: (Record no. 36715)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01157nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KCU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240814104945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240813b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266269189 |
| Terms of availability | 268,884 UGX |
| Qualifying information | Purchase |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KCU |
| Language of cataloging | eng. |
| Transcribing agency | KCU |
| Description conventions | AACR 2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 ed. |
| Classification number | 658.8 |
| Item number | HUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hunt, C. Shane |
| Relator term | Author. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | Because Everyone is a Marketer / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United States. |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 616 p. ; |
| Other physical details | ill. col. , |
| Dimensions | 22 x 27 cm . |
| Accompanying material | Includes Index. |
| 500 ## - GENERAL NOTE | |
| General note | Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | John E. Mello. |
| Relator term | Author. |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | George D. Deitz. |
| Location of meeting | Author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | 23 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | KING CEASOR UNIVERSITY LIBRARY | KING CEASOR UNIVERSITY LIBRARY | Reserve Section | 08/13/2024 | Purchase | 658.8 HUN | 4044 | 08/13/2024 | 1 | 08/13/2024 | Books | |||||
| Dewey Decimal Classification | Non-fiction | KING CEASOR UNIVERSITY LIBRARY | KING CEASOR UNIVERSITY LIBRARY | Reserve Section | 08/13/2024 | Purchase | 658.8 HUN | 4073 | 10/20/2025 | 2 | 08/13/2024 | Books |