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Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
Material type:
TextPublication details: Boston : Houghton Mifflin, c2004.Edition: 2nd edDescription: xxiv, 275 p. : ill. ; 26 cmISBN: - 0618312846 (pbk.)
- 658.8/ 22 FIS
- HD9980.5 .F544 2004
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KING CEASOR UNIVERSITY LIBRARY Reserve Section | Non-fiction | 658.8/ FIS (Browse shelf(Opens below)) | Available | 3753 |
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| 658.8 ANS Marketing demystified : a self-teaching guide / | 658.8 ANS Marketing demystified : a self-teaching guide / | 658.8 ANS Marketing demystified : a self-teaching guide / | 658.8/ FIS Interactive services marketing / | 658.8 FOR Marketing A guide to fundamentals | 658.8 FOR Marketing A guide to fundamentals | 658.8 FOR Marketing A guide to fundamentals |
Includes bibliographical references and indexes.
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