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Interactive services marketing /

Fisk, Raymond P.

Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. - 2nd ed. - Boston : Houghton Mifflin, c2004. - xxiv, 275 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0618312846 (pbk.)

LCCN: 2002109442

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Management.

LC Class. No.: HD9980.5 / .F544 2004

Dewey Class. No.: 658.8/ / FIS

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