Public relations cases : (Record no. 37158)

MARC details
000 -LEADER
fixed length control field 01719cam a22004334a 4500
001 - CONTROL NUMBER
control field 12420726
003 - CONTROL NUMBER IDENTIFIER
control field KCU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260714083357.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010525s2002 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001034970
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415234255
Qualifying information hbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415234263
Qualifying information pbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415234252
Qualifying information (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415234269
Qualifying information (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number 12420726
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
Description conventions AACR2
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221
Item number .P78 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 659.2
Item number PUB
245 00 - TITLE STATEMENT
Title Public relations cases :
Remainder of title international perspectives /
Statement of responsibility, etc. edited by Danny Moss and Barbara DeSanto.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 267 p. :
Other physical details ill. ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Form subdivision Cross-cultural studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporations
General subdivision Public relations
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises
Form subdivision Case studies.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Case studies.
Source of term lcgft
Authority record control number or standard number https://id.loc.gov/authorities/genreForms/gf2017026140
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moss, Danny,
Dates associated with a name 1954-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name DeSanto, Barbara,
Numeration 1950-
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0650/2001034970-d.html">http://www.loc.gov/catdir/enhancements/fy0650/2001034970-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction KING CEASOR UNIVERSITY LIBRARY KING CEASOR UNIVERSITY LIBRARY Reserve Section 07/01/2026   659.2 PUB 7238 07/14/2026 1 07/14/2026 Books
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