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Public relations cases : international perspectives /

Public relations cases : international perspectives / edited by Danny Moss and Barbara DeSanto. - London ; New York : Routledge, 2002. - xi, 267 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0415234255 0415234263 9780415234252 9780415234269

LCCN: 2001034970

Subjects--Topical Terms:
Public relations--Case studies.
Public relations--Cross-cultural studies.
Corporations--Public relations--Case studies.
International business enterprises--Case studies.

Index Terms--Genre/Form:
Case studies.

LC Class. No.: HM1221 / .P78 2002

Dewey Class. No.: 659.2 / PUB

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