Principles of Marketing / (Record no. 36777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00960nam a2200265 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KCU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240916085323.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240911b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292449364 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292449340 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KCU |
| Language of cataloging | eng |
| Transcribing agency | KCU |
| Modifying agency | KCU |
| Description conventions | AACR2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 ed. |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Relator term | Author. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19 ed. |
| Remainder of edition statement | Global Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United Kingdom. |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | (2024) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 738 p. |
| Other physical details | Col. ill. |
| Dimensions | 22 x 3 x 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Principles of Marketing helps students master today’s key marketing to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Includes Glossary, References, and Index. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| General subdivision | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gary Armstrong. |
| Relator term | Author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sridhar Balasubramanian. |
| Relator term | Author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | 23 ed. |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | KING CEASOR UNIVERSITY LIBRARY | KING CEASOR UNIVERSITY LIBRARY | Reserve Section | 09/02/2024 | Purchase | 4706 | 4 | 658.8 KOT | 4706 | 11/20/2025 | 04/24/2025 | 1 | 09/11/2024 | Books | ||||
| Dewey Decimal Classification | Non-fiction | KING CEASOR UNIVERSITY LIBRARY | KING CEASOR UNIVERSITY LIBRARY | Reserve Section | 09/02/2024 | Purchase | 4707 | 1 | 658.8 KOT | 4707 | 02/11/2025 | 02/11/2025 | 2 | 09/11/2024 | Books |