000			01609cam a2200409 a 4500
001			1143404
003			KCU
005			20260819104818.0
008			950525s1995 caua b 001 0 eng
010			_a 95020785
020			_a0787901377
020			_a9780787901370
035			_a1143404
040			_aDLC _beng _cDLC _dKCU _eAACR2
050	0	0	_aHN18 _b.A629 1995
082	0	0	_220 _a303.4 _bAND
100	1		_aAndreasen, Alan R., _d1934- _eAuthor
245	1	0	_aMarketing social change : _bchanging behavior to promote health, social development, and the environment / _cAlan R. Andreasen.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc1995.
300			_axx, 348 p. : _bill. ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (p. 321-337) and indexes.
650		0	_aSocial marketing.
650		0	_aSocial change.
650		0	_aSocial problems.
650		0	_aBehavior modification.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley042/95020785.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley034/95020785.html
856	4		_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix06/95020785.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c37182 _d37182