000 01719cam a22004334a 4500
001 12420726
003 KCU
005 20260714083357.0
008 010525s2002 enka b 001 0 eng
010 _a 2001034970
020 _a0415234255
_qhbk.
020 _a0415234263
_qpbk.
020 _a9780415234252
_q(hbk.)
020 _a9780415234269
_q(pbk.)
035 _a12420726
040 _aDLC
_beng
_cDLC
_dDLC
_eAACR2
042 _apcc
050 0 0 _aHM1221
_b.P78 2002
082 0 0 _221
_a659.2
_bPUB
245 0 0 _aPublic relations cases :
_binternational perspectives /
_cedited by Danny Moss and Barbara DeSanto.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c2002.
300 _axi, 267 p. :
_bill. ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aPublic relations
_vCase studies.
650 0 _aPublic relations
_vCross-cultural studies.
650 0 _aCorporations
_xPublic relations
_vCase studies.
650 0 _aInternational business enterprises
_vCase studies.
655 7 _aCase studies.
_2lcgft
_0https://id.loc.gov/authorities/genreForms/gf2017026140
700 1 _aMoss, Danny,
_d1954-
700 1 _aDeSanto, Barbara,
_b1950-
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0650/2001034970-d.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c37158
_d37158