000			00960nam a2200265 4500
003			KCU
005			20240916085323.0
008			240911b |||||||| |||| 00| 0 eng d
020			_a9781292449364
020			_a9781292449340
040			_aKCU _beng _cKCU _dKCU _eAACR2
082			_223 ed. _a658.8 _bKOT
100			_aKotler, Philip. _eAuthor.
245			_aPrinciples of Marketing /
250			_a19 ed. _bGlobal Edition.
260			_aUnited Kingdom. _bPearson, _c(2024)
300			_a738 p. _bCol. ill. _c22 x 3 x 28 cm
500			_aPrinciples of Marketing helps students master today’s key marketing to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
505			_gIncludes Glossary, References, and Index.
600			_2
630			_xMarketing.
700			_aGary Armstrong. _eAuthor.
700			_aSridhar Balasubramanian. _eAuthor.
942			_2ddc _cBK _e23 ed. _n0
999			_c36777 _d36777