000			01157nam a22002177a 4500
003			KCU
005			20240814104945.0
008			240813b |||||||| |||| 00| 0 eng d
020			_a9781266269189 _c268,884 UGX _qPurchase
040			_aKCU _beng. _cKCU _eAACR 2
082			_222 ed. _a658.8 _bHUN
100			_aHunt, C. Shane _eAuthor.
245			_aMarketing: _bBecause Everyone is a Marketer /
250			_a4 ed.
260			_aUnited States. _bMcGraw Hill, _c2024.
300			_axxxvii, 616 p. ; _bill. col. , _c22 x 27 cm . _eIncludes Index.
500			_aHunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
700			_aJohn E. Mello. _eAuthor.
710			_aGeorge D. Deitz. _cAuthor.
942			_2ddc _cBK _e23 _n0
999			_c36715 _d36715