| 000 | 01002cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 14159335 | ||
| 003 | KCU | ||
| 005 | 20231018110501.0 | ||
| 008 | 051028s2007 maua b 001 0 eng | ||
| 010 | _a 2005936447 | ||
| 020 | _a061866064X (instructor's exam copy) | ||
| 020 | _a0618660631 (main student text) | ||
| 040 |
_aDLC _cDLC _dDLC _dAcopesa |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.P373 2007 |
| 082 | 0 | 0 |
_a658.8/3 _222 _bPAR |
| 100 | 1 | _aParasuraman, A. | |
| 245 | 1 | 0 |
_aMarketing research / _cA. Parasuraman, Dhruv Grewal, R. Kishnan. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin Co., _cc2007. |
||
| 300 |
_axxii, 638 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. 581-611) and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aGrewal, Dhruv. | |
| 700 | 1 |
_aKrishnan, R., _d1952- |
|
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c36499 _d36499 |
||