000 00960cam a2200289 a 4500
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005 20231006084737.0
008 880426s1989 mauab b 001 0 eng d
010 _a 88081358
020 _a039536938X
035 _a(OCoLC)18972969
040 _aGMarS
_cDLC
_dDLC
_dAcopesa
042 _alccopycat
050 0 0 _aHF5415
_b.P658 1989
082 0 0 _a658.8
_219
_bPRI
100 1 _aPride, William M.,
_d1942-
245 1 0 _aMarketing :
_bconcepts and strategies /
_cWilliam M. Pride, O.C. Ferrell.
250 _a6th ed.
260 _aBoston :
_bHoughton Mifflin Co.,
_cc1989.
300 _axxxiv, 818, A24, G20, I24 p. :
_bill. (some col.), map ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 _aFerrell, O. C.
906 _a7
_bcbc
_ccopycat
_d3
_eopcn
_f19
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c36089
_d36089