| 000 | 00958nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 2928594 | ||
| 003 | KCU | ||
| 005 | 20231012182204.0 | ||
| 008 | 890424s1991 ohua b 001 0 eng d | ||
| 010 | _a 89061427 | ||
| 020 | _a0538604379 | ||
| 035 | _a(OCoLC)21904270 | ||
| 040 |
_aTxU _cDLC _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 4 |
_aHF5415 _b.P2345 1991 |
| 082 |
_a658.8 _bPAL |
||
| 100 | 1 |
_aPalmer, G. Dean _q(Glenn Dean), _d1933- |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cDean Palmer, William A. Stull. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati, OH : _bSouth-Western Pub. Co., _cc1991. |
||
| 300 |
_avii, 408 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aStull, William A. | |
| 906 |
_a7 _bcbc _ccopycat _d4 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c36030 _d36030 |
||