| 000 | 01079cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 12842456 | ||
| 003 | KCU | ||
| 005 | 20231005153651.0 | ||
| 008 | 020703s2004 maua b 001 0 eng | ||
| 010 | _a 2002109442 | ||
| 020 | _a0618312846 (pbk.) | ||
| 035 | _a(DLC) 2002109442 | ||
| 040 |
_aDLC _cDLC _dDLC _dACOPESA |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.F544 2004 |
| 082 | 0 | 0 |
_a658.8/ _222 _bFIS |
| 100 | 1 | _aFisk, Raymond P. | |
| 245 | 1 | 0 |
_aInteractive services marketing / _cRaymond P. Fisk, Stephen J. Grove, Joby John. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin, _cc2004. |
||
| 300 |
_axxiv, 275 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aService industries _xManagement. |
|
| 700 | 1 |
_aGrove, Stephen J. _q(Stephen John), _d1950- |
|
| 700 | 1 |
_aJohn, Joby, _d1957- |
|
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c36002 _d36002 |
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