| 000 | 01152cam a22002894a 4500 | ||
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| 001 | 15361921 | ||
| 003 | KCU | ||
| 005 | 20231005151719.0 | ||
| 008 | 080710s2009 nyu 000 0 eng | ||
| 010 | _a 2008030769 | ||
| 040 |
_aDLC _cDLC _dDLC _dACOPESA |
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| 050 | 0 | 0 |
_aHF5827.95 _b.R67 2009 |
| 082 | 0 | 0 |
_a658.8 _222 _bROS |
| 100 | 1 |
_aRosen, Emanuel (Manu), _d1953- |
|
| 245 | 1 | 4 |
_aThe anatomy of buzz revisited : _breal-life lessons in word-of-mouth marketing / _cEmanuel Rosen. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bCurrency Doubleday, _cc2009. |
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| 300 |
_axvi, 360 p. ; _c21 cm. |
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| 500 | _aRev. & upd. ed. of: The anatomy of buzz. c2000. | ||
| 650 | 0 | _aWord-of-mouth advertising. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aRosen, Emanuel (Manu), _d1953- _tAnatomy of buzz. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0823/2008030769.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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