000			01412cam a2200361 a 4500
001			13454555
003			KCU
005			20231005122922.0
008			040112s2003 maua b 001 0 eng
010			_a 2004270001
020			_a0071151192 (international ed.)
020			_a0072467576 (alk. paper)
020			_a0072467630 (CDROM)
040			_aDLC _cDLC _dDLC _dAcopesa
050	0	0	_aHF5415.2 _b.H258 2003b
082	0	4	_a658.8/3 _221 _bHAI
100	1		_aHair, Joseph F.
245	1	0	_aMarketing research : _bwithin a changing information environment / _cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250			_a2nd ed., International ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _cc2003.
300			_axxiii, 720 p. : _bill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.)
440		0	_aMcGraw-Hill/Irwin series in marketing
500			_aCD-ROM has title: SPSS student version 11.0 for Windows.
500			_a"ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.
504			_aIncludes bibliographical references (p. 687-698) and indexes.
538			_aSystem requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
650		0	_aMarketing research.
700	1		_aBush, Robert P.
700	1		_aOrtinau, David J.
906			_a7 _bcbc _corigcop _d3 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c35901 _d35901