Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Material type:
TextPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 2nd edDescription: xxviii, 620 p. : ill. ; 26 cmISBN: - 0072312211
- 658.8 21 ZEI
- HD9980.5 .Z45 2000
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| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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KING CEASOR UNIVERSITY LIBRARY Reserve Section | Non-fiction | 658.8 ZEI (Browse shelf(Opens below)) | Available | 3746 |
Includes bibliographical references and index.
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