Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan.

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TextPublication details: Boston : Houghton Mifflin Co., c2007.Edition: 2nd edDescription: xxii, 638 p. : ill. ; 26 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	KING CEASOR UNIVERSITY LIBRARY Reserve Section		Non-fiction		658.8/3 PAR (Browse shelf(Opens below))					Available			2576

Includes bibliographical references (p. 581-611) and indexes.

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