<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[King Ceasor University Library Search for 'su:&quot;Marketing&quot;']]> </title> <!-- prettier-ignore-start --> <link> https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22Marketing%22&#38;sort_by=relevance&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22Marketing%22&#38;sort_by=relevance&#38;format=rss" /> <description> <![CDATA[ Search results for 'su:&quot;Marketing&quot;' at King Ceasor University Library ]]> </description> <opensearch:totalResults>19</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22Marketing%22&#38;sort_by=relevance&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dsu%253A%2522Marketing%2522" startPage="" /> <item> <title> Marketing demystified : a self-teaching guide / </title> <dc:identifier>ISBN:9780071713917 (pbk.) | 0071713913 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=35381</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0071713913.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Anselmo, Donna..<br /> New York : McGraw-Hill, 2010 .<br /> xix, 379 p. : , Includes index. 24 cm..<br /> 9780071713917 (pbk.) | 0071713913 (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=35381">Place hold on <em>Marketing demystified :</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=35381</guid> </item> <item> <title> Retail marketing / </title> <dc:identifier>ISBN:0070416982</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=35831</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0070416982.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> USA Mc Graw Hill 1988 .<br /> ,580 p. : , Rev. ed. of: Retail management. 1990. 24 cm..<br /> 0070416982 </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=35831">Place hold on <em>Retail marketing /</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=35831</guid> </item> <item> <title> Marketing research : within a changing information environment / </title> <dc:identifier>ISBN:0071151192 (international ed.) | 0072467576 (alk. paper) | 0072467630 (CDROM)</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=35901</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0071151192.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Hair, Joseph F..<br /> Boston : McGraw-Hill/Irwin, 2003 .<br /> xxiii, 720 p. : , CD-ROM has title: SPSS student version 11.0 for Windows. | &quot;ISBN 0-07-246757-6 part of 0-07-253839-2&quot;--P. [4] of cover. 27 cm. +.<br /> 0071151192 (international ed.) | 0072467576 (alk. paper) | 0072467630 (CDROM) </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=35901">Place hold on <em>Marketing research :</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=35901</guid> </item> <item> <title> Services marketing / </title> <dc:identifier>ISBN:0134558413</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=35958</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0134558413.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Lovelock, Christopher H..<br /> Upper Saddle River, N.J. : Prentice Hall, 1996 .<br /> xii, 660 p. : 25 cm..<br /> 0134558413 </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=35958">Place hold on <em>Services marketing /</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=35958</guid> </item> <item> <title> The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=35984</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Rosen, Emanuel (Manu),.<br /> New York : Currency Doubleday, 2009 .<br /> xvi, 360 p. ; , Rev. &amp; upd. ed. of: The anatomy of buzz. c2000. 21 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=35984">Place hold on <em>The anatomy of buzz revisited :</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=35984</guid> </item> <item> <title> Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. </title> <dc:identifier>ISBN:0072864877 (alk. paper) | 0071111778 (international : alk. paper)</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=35988</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0072864877.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Peter, J. Paul..<br /> New York : McGraw-Hill, 2005 .<br /> xxv, 578 p. : , Various multi-media instructional materials are available to supplement the text. 27 cm..<br /> 0072864877 (alk. paper) | 0071111778 (international : alk. paper) </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=35988">Place hold on <em>Consumer behavior and marketing strategy /</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=35988</guid> </item> <item> <title> Interactive services marketing / </title> <dc:identifier>ISBN:0618312846 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36002</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0618312846.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Fisk, Raymond P..<br /> Boston : Houghton Mifflin, 2004 .<br /> xxiv, 275 p. : 26 cm..<br /> 0618312846 (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36002">Place hold on <em>Interactive services marketing /</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36002</guid> </item> <item> <title> International marketing / </title> <dc:identifier>ISBN:0073080063 (alk. paper) | 9780073080062</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36007</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0073080063.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Cateora, Philip R..<br /> Boston, Mass. : McGraw-Hill/Irwin, 2007 .<br /> xxxii, 702 p. : , Includes index. 29 cm..<br /> 0073080063 (alk. paper) | 9780073080062 </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36007">Place hold on <em>International marketing /</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36007</guid> </item> <item> <title> Principles of marketing / </title> <dc:identifier>ISBN:0538604379</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36030</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0538604379.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Palmer, G. Dean.<br /> Cincinnati, OH : South-Western Pub. Co., 1991 .<br /> vii, 408 p. : 24 cm..<br /> 0538604379 </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36030">Place hold on <em>Principles of marketing /</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36030</guid> </item> <item> <title> Services marketing : integrating customer focus across the firm / </title> <dc:identifier>ISBN:0072312211</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36035</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0072312211.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Zeithaml, Valarie A..<br /> Boston : Irwin/McGraw-Hill, 2000 .<br /> xxviii, 620 p. : 26 cm..<br /> 0072312211 </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36035">Place hold on <em>Services marketing :</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36035</guid> </item> <item> <title> Marketing research : online research applications / </title> <dc:identifier>ISBN:0130351350</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36036</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0130351350.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Burns, Alvin C..<br /> Upper Saddle River, N.J. : Prentice Hall, 2003 .<br /> xxxi, 642 p. : , &quot;SPSS student version 11.0 for Windows&quot;--CD-ROM. 27 cm. +.<br /> 0130351350 </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36036">Place hold on <em>Marketing research :</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36036</guid> </item> <item> <title> Marketing : concepts and strategies / </title> <dc:identifier>ISBN:039536938X</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36089</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/039536938X.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Pride, William M.,.<br /> Boston : Houghton Mifflin Co., 1989 .<br /> xxxiv, 818, A24, G20, I24 p. : 26 cm..<br /> 039536938X </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36089">Place hold on <em>Marketing :</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36089</guid> </item> <item> <title> Principles of marketing / </title> <dc:identifier>ISBN:0538604379</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36353</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0538604379.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Palmer, G. Dean.<br /> Cincinnati, OH : South-Western Pub. Co., 1991 .<br /> vii, 408 p. : 24 cm..<br /> 0538604379 </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36353">Place hold on <em>Principles of marketing /</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36353</guid> </item> <item> <title> Marketing demystified : a self-teaching guide / </title> <dc:identifier>ISBN:9780071713917 (pbk.) | 0071713913 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36350</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0071713913.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Anselmo, Donna..<br /> New York : McGraw-Hill, 2010 .<br /> xix, 379 p. : , Includes index. 24 cm..<br /> 9780071713917 (pbk.) | 0071713913 (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36350">Place hold on <em>Marketing demystified :</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36350</guid> </item> <item> <title> Buzz: Real-life lessons in word - of- mouth marketing/ </title> <dc:identifier>ISBN:9781846682483</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36436</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/1846682487.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Rosen, Emanuel.<br /> U.S.A Profile books 2009 .<br /> 360p, ; , it includes index, bibliography and acknowledgments 20 cm.<br /> 9781846682483 </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36436">Place hold on <em>Buzz:</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36436</guid> </item> <item> <title> Principles of marketing </title> <dc:identifier>ISBN:0538604379</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36440</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0538604379.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Palmer, Dean.<br /> USA South-Western publishing co 1991 .<br /> vii,408p, , it includes index 24 cm.<br /> 0538604379 </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36440">Place hold on <em>Principles of marketing</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36440</guid> </item> <item> <title> Marketing research / </title> <dc:identifier>ISBN:061866064X (instructor's exam copy) | 0618660631 (main student text)</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36499</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Parasuraman, A..<br /> Boston : Houghton Mifflin Co., 2007 .<br /> xxii, 638 p. : 26 cm..<br /> 061866064X (instructor's exam copy) | 0618660631 (main student text) </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36499">Place hold on <em>Marketing research /</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36499</guid> </item> <item> <title> Principles of Marketing / </title> <dc:identifier>ISBN:9781292449364 | 9781292449340</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36777</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/1292449365.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Kotler, Philip..<br /> United Kingdom. Pearson, 2024 .<br /> 738 p. , Principles of Marketing helps students master today’s key marketing to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. 22 x 3 x 28 cm.<br /> 9781292449364 | 9781292449340 </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36777">Place hold on <em>Principles of Marketing /</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36777</guid> </item> <item> <title> Without the Leader there is no Customer Experience / </title> <dc:identifier>ISBN:9789913633970</dc:identifier> <!-- prettier-ignore-start --> <link>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36943</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/9913633974.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Kyeyune, Dorothy.<br /> Uganda; Honey Badger Ltd, 2024 .<br /> xxii, 296p. : 24 cm..<br /> 9789913633970 </p> ]]> <![CDATA[ <p> <a href="https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-reserve.pl?biblionumber=36943">Place hold on <em>Without the Leader there is no Customer Experience /</em></a> </p> ]]> </description> <guid>https://catalogue.kcu.ac.ug/cgi-bin/koha/opac-detail.pl?biblionumber=36943</guid> </item> </channel> </rss>
