King Ceasor University Library Search for 'se,phr:"McGraw-Hill/Irwin series in marketing"'

Marketing research : within a changing information environment /

]]> By Hair, Joseph F..
Boston : McGraw-Hill/Irwin, 2003 .
xxiii, 720 p. : , CD-ROM has title: SPSS student version 11.0 for Windows. | "ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover. 27 cm. +.
0071151192 (international ed.) | 0072467576 (alk. paper) | 0072467630 (CDROM)

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

]]> By Peter, J. Paul..
New York : McGraw-Hill, 2005 .
xxv, 578 p. : , Various multi-media instructional materials are available to supplement the text. 27 cm..
0072864877 (alk. paper) | 0071111778 (international : alk. paper)

]]> Place hold on Consumer behavior and marketing strategy /