01609cam a2200409 a 4500 1143404 KCU 20260819104818.0 950525s1995 caua b 001 0 eng 95020785 0787901377 9780787901370 1143404 DLC eng DLC KCU AACR2 HN18 .A629 1995 20 303.4 AND Andreasen, Alan R., 1934- Author Marketing social change : changing behavior to promote health, social development, and the environment / Alan R. Andreasen. 1st ed. San Francisco : Jossey-Bass, c1995. xx, 348 p. : ill. ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (p. 321-337) and indexes. Social marketing. Social change. Social problems. Behavior modification. Contributor biographical information http://www.loc.gov/catdir/bios/wiley042/95020785.html Publisher description http://www.loc.gov/catdir/description/wiley034/95020785.html Table of Contents http://www.loc.gov/catdir/toc/onix06/95020785.html 7 cbc orignew 1 ocip 19 y-gencatlg ddc BK 0 37182 37182 0 0 ddc 0 0 NFIC KCU/LIB/01 KCU/LIB/01 REF 2026-08-19 Donation 0 303.4 AND 7240 2026-08-19 10:48:13 1 2026-08-19 BK