Andreasen, Alan R.,  1934- <br/><br/>
Marketing social change :  changing behavior to promote health, social development, and the environment / 
Alan R. Andreasen. 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  c1995. 
 - xx, 348 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 321-337) and indexes. 
<br/><br/><label>ISBN: </label>0787901377 9780787901370 
<br/><br/><label>LCCN: </label>95020785  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Social change.<br/>Social problems.<br/>Behavior modification.
<br/><br/><label>LC Class. No.: </label>HN18  / .A629 1995 
<br/><br/><label>Dewey Class. No.: </label>303.4  / AND