@book{37182,
	author = {Andreasen, Alan R.,},
	title = {Marketing social change :},
	publisher = {Jossey-Bass,},
	year = {c1995.},
	address = {San Francisco :},
	edition = {1st ed.},
	url = {http://www.loc.gov/catdir/bios/wiley042/95020785.html}
}