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  <titleInfo>
    <title>Public relations cases</title>
    <subTitle>international perspectives</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Moss,  Danny</namePart>
    <namePart type="date">1954-</namePart>
  </name>
  <name type="personal">
    <namePart>DeSanto, Barbara</namePart>
    <namePart type="termsOfAddress">1950-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <genre authority="lcgft">Case studies.</genre>
  <originInfo>
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    <place>
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    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Routledge</publisher>
    <dateIssued>2002</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xi, 267 p. : ill. ; 25 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">edited by Danny Moss and Barbara DeSanto.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Public relations</topic>
    <topic>Case studies</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations</topic>
    <topic>Cross-cultural studies</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Corporations</topic>
    <topic>Public relations</topic>
    <topic>Case studies</topic>
  </subject>
  <subject authority="lcsh">
    <topic>International business enterprises</topic>
    <topic>Case studies</topic>
  </subject>
  <classification authority="lcc">HM1221 .P78 2002</classification>
  <classification authority="ddc" edition="21">659.2 PUB</classification>
  <identifier type="isbn">0415234255</identifier>
  <identifier type="isbn">0415234263</identifier>
  <identifier type="isbn">9780415234252</identifier>
  <identifier type="isbn">9780415234269</identifier>
  <identifier type="lccn">2001034970</identifier>
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