Public relations cases : international perspectives /
edited by Danny Moss and Barbara DeSanto.
- London ; New York : Routledge, 2002.
- xi, 267 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0415234255 0415234263 9780415234252 9780415234269
2001034970
Public relations--Case studies. Public relations--Cross-cultural studies. Corporations--Public relations--Case studies. International business enterprises--Case studies.