@book{36933,
	author = {Collins, Jim},
	title = {Built to Last :},
	publisher = {Random House Business Books},
	year = {2005.},
	address = {London;},
	edition = {10th Anniversary Edition},
	note = {Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took 18 truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"}
}