TY  - BOOK
AU  - Kotler, Philip.
AU  - Gary Armstrong.
AU  - Sridhar Balasubramanian.
TI  - Principles of Marketing
SN  - 9781292449364
U1  - 658.8 23 ed.
PY  - 2024///)
CY  - United Kingdom.
PB  - Pearson, 
KW  -  
KW  - Marketing
N1  - Principles of Marketing helps students master today’s key marketing to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives; Includes Glossary, References, and Index.
ER  -