Principles of Marketing Kotler, Philip. creator Author. Gary Armstrong. Author. Sridhar Balasubramanian. Author. text United Kingdom Pearson (2024) 19 ed. monographic eng
print
738 p. Col. ill. 22 x 3 x 28 cm Includes Glossary, References, and Index. Principles of Marketing helps students master today’s key marketing to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. </titleInfo> <topic>Marketing</topic> </subject> <classification authority="ddc" edition="23 ed.">658.8 KOT</classification> <identifier type="isbn">9781292449364</identifier> <identifier type="isbn">9781292449340</identifier> <recordInfo> <recordContentSource authority="marcorg">KCU</recordContentSource> <recordCreationDate encoding="marc">240911</recordCreationDate> <recordChangeDate encoding="iso8601">20240916085323.0</recordChangeDate> <languageOfCataloging> <languageTerm authority="iso639-2b" type="code">eng</languageTerm> </languageOfCataloging> </recordInfo> </mods>