Kotler, Philip. <br/><br/>
Principles of Marketing / 

 - 19 ed.  Global Edition. 
 - United Kingdom.  Pearson,   (2024) 
 - 738 p.  Col. ill.  22 x 3 x 28 cm 
<br/><br/> Principles of Marketing helps students master today’s key marketing to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. 
<br/><br/> Includes Glossary, References, and Index.  
<br/><br/><label>ISBN: </label>9781292449364 9781292449340 
<br/><br/><label>Subjects--Personal Names: </label>
<br/><br/><label>Subjects--Uniform Titles: </label>--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT