TY  - BOOK
AU  - Hunt, C. Shane
AU  - John E. Mello.
ED  - George D. Deitz.
TI  - Marketing: : Because Everyone is a Marketer / 
SN  - 9781266269189
U1  - 658.8 22 ed.
PY  - 2024///
CY  - United States.
PB  - McGraw Hill
N1  - Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
ER  -