Because Everyone is a Marketer Hunt, C. Shane creator Author. John E. Mello. Author. George D. Deitz Author. text United States McGraw Hill 2024 4 ed. monographic eng

print

xxxvii, 616 p. ; ill. col. , 22 x 27 cm . Includes Index. Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. 658.8 HUN 9781266269189 KCU 240813 20240814104945.0 eng.