00823cam a22002654a 450000100090000000300040000900500170001300800410003001000170007102000400008802000350012804000270016304200080019005000250019808200210022310000200024424500680026425000120033226000440034430000350038850400660042365000240048970000190051370000250053214159335KCU20231018110501.0051028s2007    maua     b    001 0 eng    a  2005936447  a061866064X (instructor's exam copy)  a0618660631 (main student text)  aDLCcDLCdDLCdAcopesa  apcc00aHF5415.2b.P373 200700a658.8/3222bPAR1 aParasuraman, A.10aMarketing research /cA. Parasuraman, Dhruv Grewal, R. Kishnan.  a2nd ed.  aBoston :bHoughton Mifflin Co.,cc2007.  axxii, 638 p. :bill. ;c26 cm.  aIncludes bibliographical references (p. 581-611) and indexes. 0aMarketing research.1 aGrewal, Dhruv.1 aKrishnan, R.,d1952-