Palmer, Dean <br/><br/>
Principles of marketing 
Dean Palmer, William A Stull 
 - 2nd ed 
 - USA  South-Western publishing co  1991 
 - vii,408p,   ill  24 cm 
<br/><br/> it includes index 
<br/><br/><label>ISBN: </label>0538604379 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL