TY  - BOOK
AU  - Rosen, Emanuel
TI  - Buzz: Real-life lessons in word - of- mouth marketing
SN  - 9781846682483
U1  - 658.8 
PY  - 2009///
CY  - U.S.A
PB  - Profile books
KW  - Marketing
N1  - it includes index, bibliography and acknowledgments
ER  -