00885cam a22002654a 450000100090000000300040000900500170001300800410003001000170007102000150008804000270010304200080013005000250013808200210016310000200018424500900020425000120029426000550030630000750036150000530043650400640048963000220055365000240057570000200059912869472KCU20231012173620.0020725s2003    njuab    b    001 0 eng    a  2002029022  a0130351350  aDLCcDLCdDLCdAcopesa  apcc00aHF5415.2b.B779 200300a658.8/3221bBUR1 aBurns, Alvin C.10aMarketing research :bonline research applications /cAlvin C. Burns, Ronald F. Bush.  a4th ed.  aUpper Saddle River, N.J. :bPrentice Hall,cc2003.  axxxi, 642 p. :bcol. ill., col. maps ;c27 cm. +e1 CD-ROM (4 3/4 in.)  a"SPSS student version 11.0 for Windows"--CD-ROM.  aIncludes bibliographical references (p. 611-628) and index.00aSPSS for Windows. 0aMarketing research.1 aBush, Ronald F.