TY  - BOOK
AU  - Palmer,G.Dean
AU  - Stull,William A.
TI  - Principles of marketing
SN  - 0538604379
AV  - HF5415 .P2345 1991
U1  - 658.8 
PY  - 1991///
CY  - Cincinnati, OH
PB  - South-Western Pub. Co.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -