00875cam a22002774a 450000100090000000300040000900500170001300800410003001000170007102000220008803500220011004000270013204200080015905000250016708200200019210000210021224500840023325000120031726000400032930000350036950400530040465000350045765000360049270000460052870000230057412842456KCU20231005153651.0020703s2004    maua     b    001 0 eng    a  2002109442  a0618312846 (pbk.)  a(DLC)  2002109442  aDLCcDLCdDLCdACOPESA  apcc00aHD9980.5b.F544 200400a658.8/222bFIS1 aFisk, Raymond P.10aInteractive services marketing /cRaymond P. Fisk, Stephen J. Grove, Joby John.  a2nd ed.  aBoston :bHoughton Mifflin,cc2004.  axxiv, 275 p. :bill. ;c26 cm.  aIncludes bibliographical references and indexes. 0aService industriesxMarketing. 0aService industriesxManagement.1 aGrove, Stephen J.q(Stephen John),d1950-1 aJohn, Joby,d1957-