Fisk, Raymond P. <br/><br/>
Interactive services marketing / 
Raymond P. Fisk, Stephen J. Grove, Joby John. 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  c2004. 
 - xxiv, 275 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0618312846 (pbk.) 
<br/><br/><label>LCCN: </label>2002109442 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Management.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .F544 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/  / FIS