01433cam a22003494a 4500 13445852 20231005152217.0 031230s2005 nyua 000 0 eng 2003071083 0072864877 (alk. paper) 0071111778 (international : alk. paper) DLC DLC DLC Acopesa pcc HF5415.3 .P468 2005 658.8/342 22 PET Peter, J. Paul. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. 7th ed. New York : McGraw-Hill, c2005. xxv, 578 p. : ill. ; 27 cm. McGraw-Hill/Irwin series in marketing Various multi-media instructional materials are available to supplement the text. Consumer behavior. Marketing. Olson, Jerry C. (Jerry Corrie), 1944- Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html 7 cbc orignew 1 ocip 20 y-gencatlg ddc BK 0 35988 35988 0 0 ddc 0 0 NFIC KCU/LIB/01 KCU/LIB/01 REF 2023-10-05 0 658.8/342 PET 3736 2023-10-05 15:22:37 2023-10-05 BK