TY - BOOK AU - Rosen,Emanuel (Manu) AU - Rosen,Emanuel (Manu) TI - The anatomy of buzz revisited: real-life lessons in word-of-mouth marketing AV - HF5827.95 .R67 2009 U1 - 658.8 22 PY - 2009/// CY - New York PB - Currency Doubleday KW - Word-of-mouth advertising KW - Marketing N1 - Rev. & upd. ed. of: The anatomy of buzz. c2000 UR - http://www.loc.gov/catdir/toc/ecip0823/2008030769.html ER -