The anatomy of buzz revisited real-life lessons in word-of-mouth marketing Rosen, Emanuel (Manu) 1953- creator text nyu New York Currency Doubleday c2009 2009 1st ed. monographic eng
print
xvi, 360 p. ; 21 cm. Emanuel Rosen. Rev. & upd. ed. of: The anatomy of buzz. c2000. Word-of-mouth advertising Marketing HF5827.95 .R67 2009 658.8 ROS Anatomy of buzz Rosen, Emanuel (Manu), 1953- 2008030769 http://www.loc.gov/catdir/toc/ecip0823/2008030769.html http://www.loc.gov/catdir/toc/ecip0823/2008030769.html DLC 080710 20231005151719.0 15361921