Rosen, Emanuel (Manu),  1953- <br/><br/>
The anatomy of buzz revisited :  real-life lessons in word-of-mouth marketing / 
Emanuel Rosen. 
 - 1st ed. 
 - New York :  Currency Doubleday,  c2009. 
 - xvi, 360 p. ;  21 cm. 
<br/><br/> Rev. & upd. ed. of: The anatomy of buzz. c2000. 
<br/><br/><label>LCCN: </label>2008030769 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5827.95  / .R67 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ROS