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  <titleInfo>
    <title>Marketing research</title>
    <subTitle>within a changing information environment</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Hair, Joseph F.</namePart>
    <role>
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  <name type="personal">
    <namePart>Bush, Robert P.</namePart>
  </name>
  <name type="personal">
    <namePart>Ortinau, David J.</namePart>
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    <place>
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    <publisher>McGraw-Hill/Irwin</publisher>
    <dateIssued>c2003</dateIssued>
    <dateIssued encoding="marc">2003</dateIssued>
    <edition>2nd ed., International ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxiii, 720 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.</note>
  <note>CD-ROM has title: SPSS student version 11.0 for Windows.</note>
  <note>"ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.</note>
  <note>Includes bibliographical references (p. 687-698) and indexes.</note>
  <note>System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.</note>
  <subject authority="lcsh">
    <topic>Marketing research</topic>
  </subject>
  <classification authority="lcc">HF5415.2 .H258 2003b</classification>
  <classification authority="ddc" edition="21">658.8/3 HAI</classification>
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      <title>McGraw-Hill/Irwin series in marketing</title>
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  <identifier type="isbn">0071151192 (international ed.)</identifier>
  <identifier type="isbn">0072467576 (alk. paper)</identifier>
  <identifier type="isbn">0072467630 (CDROM)</identifier>
  <identifier type="lccn">2004270001</identifier>
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