01412cam a2200361 a 4500 13454555 KCU 20231005122922.0 040112s2003 maua b 001 0 eng 2004270001 0071151192 (international ed.) 0072467576 (alk. paper) 0072467630 (CDROM) DLC DLC DLC Acopesa HF5415.2 .H258 2003b 658.8/3 21 HAI Hair, Joseph F. Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. 2nd ed., International ed. Boston : McGraw-Hill/Irwin, c2003. xxiii, 720 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.) McGraw-Hill/Irwin series in marketing CD-ROM has title: SPSS student version 11.0 for Windows. "ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover. Includes bibliographical references (p. 687-698) and indexes. System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT. Marketing research. Bush, Robert P. Ortinau, David J. 7 cbc origcop 3 ncip 20 y-gencatlg ddc BK 0 35901 35901 0 0 ddc 0 0 KCU/LIB/01 KCU/LIB/01 2023-10-05 0 658.8/3 HAI 1261 2023-10-05 12:29:34 2023-10-05 BK