Marketing research : within a changing information environment - Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. (Boston : McGraw-Hill/Irwin, 2003)
CD-ROM has title: SPSS student version 11.0 for Windows.
"ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.
Includes bibliographical references (p. 687-698) and indexes.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
Keywords: Marketing research