Marketing social change : changing behavior to promote health, social development, and the environment / Alan R. Andreasen.

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TextPublication details: San Francisco : Jossey-Bass, c1995.Edition: 1st edDescription: xx, 348 p. : ill. ; 24 cmContent type:

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	Books	KING CEASOR UNIVERSITY LIBRARY Reserve Section		Non-fiction		303.4 AND (Browse shelf(Opens below))				1	Available			7240

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Includes bibliographical references (p. 321-337) and indexes.

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