Services marketing / Christopher H. Lovelock.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996.Edition: 3rd edDescription: xii, 660 p. : ill. ; 25 cmISBN: - 0134558413
- 658.8 20 LOV
- HF5415.122 .L68 1996
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KING CEASOR UNIVERSITY LIBRARY Reserve Section | Non-fiction | 658.8 LOV (Browse shelf(Opens below)) | Available | 3744 |
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| 658.8/ KAR Marketing Management | 658.8 KOT Principles of Marketing / | 658.8 KOT Principles of Marketing / | 658.8 LOV Services marketing / | 658.8/ MEY Retail marketing / | 658.8 PAL Principles of marketing / | 658.8 PAL Principles of marketing / |
Includes bibliographical references (p. 649-650) and index.
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